AVA tastes great to Lehigh Valley wineries

The good news out of the Lehigh Valley Wine Trail?

After five years of pushing for it, the trail received the official designation on April 10 as the state’s fifth American Viticultural Area (AVA). That makes Lehigh Valley one of around 200 wine grape-growing regions in the country and the fifth in Pennsylvania.

The others include Lancaster Valley, Cumberland Valley (which combines parts of Washington County in Maryland and Franklin and Cumberland counties in Pennsylvania), Central Delaware Valley (which covers parts of Southeastern Pa.) and Lake Erie. These boundaries are defined by the U.S. Department of the Treasury Alcohol and Tobacco Tax and Trade Bureau (TTB).

In the Lehigh Valley it covers nine wineries, 13 vineyards and over 220 acres that have been set aside for viticulture. All told, it’s an area that amounts to 1,888 square miles and It means, essentially, that the area is officially recognized as a wine region and can label its wines accordingly, said Vickie Greff, co-owner of Blue Mountain Vineyards & Cellars. “At least 75 percent must come from the appellation in order to say Lehigh Valley wine [on the label],” she said, “which in the majority of cases our wines are from the Lehigh Valley. It’s pretty exciting, and it has really opened a lot of doors.”

How many doors it opens could well depend on how well the wine trail promotes its distinction. In a story written around the time of the announcement on appellationamerica.com, the outgoing president of the Pennsylvania Wine Association said educating the consumer about the meaning and importance of the designation must accompany any of these AVAs that are awarded.

“We are in the trenches, introducing people to wine,” said John Kramb. “If we use an AVA on our labels, we have to educate consumers as to why we are doing it and how it makes a difference in what they are drinking. The average consumer doesn’t understand that. We need to make sure our customers do.”