Sunday, November 30, 2008

Call it Green Friday at Sugarloaf Mountain

Black Friday figures to become Be Back Friday at Sugarloaf Mountain Vineyard in Dickerson, Md., off how well they did with discounting their case sales this past Friday. Partner Jim McKenna said sales went “very, very well,” proving that not everyone was out at Best Buy and Target on what’s considered the year’s busiest shopping day. Sugarloaf was one of several wineries across the region marking down case sales as a lure to draw in customers. “We’ll definitely do that again next year,” McKenna said.

McKenna said the Cabernet Franc was one of the big sellers, and added that they’ve run out of Pinot Grigio except for cases they’re holding back for
The Kennedy Center in Washington, D.C. Two of Sugarloaf’s wine are sold at the center’s Roof Terrace Restaurant and at the wine bar during performances. It’s the only winery in Maryland that currently has that arrangement with the landmark performing arts center.

Sugarloaf’s schedule over the next few months includes a barrel tasting on Sunday, Dec. 7, where you can try some of the wines that aren’t quite ready for prime time yet. That will include food and cost $18, although free for case club members. Reservations are required. Their case club Christmas party will run from 6 to 8 p.m. on Friday, Dec. 12.

With so much happening nearby in D.C, in mid-January, when Barack Obama takes office, the winery is planning its own inaugural weekend on Jan. 17-18 when it officially unveils its tasting room. Expect to find wine tastings and discounts, tours, entertainment and complimentary hors d'oeuvres. Do NOT expect to find the winery giving away tickets to the inaugural. One of the state newest wineries, they’re ahead of most regional wineries in coming up with special events to attract new customers. But free tickets --- hmmmmm, that's an enticement even out of their reach.

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